I love catching the wave of a new idea. It's happened to me many many times in the past few months and each one is somewhat akin to a religious experience. I think every entrepreneur in the world knows the feeling I'm talking about. In fact, one of those idea waves at the beginning of the year was what finally convinced me to pursue entrepreneurship for real. This is not the story of that idea. That particular gem, a user-generated brand advocacy platform, didn't make it far out of the gate.

Some of my big ideas hit me in the morning and I can't even sit down for breakfast without first tearing through four pages of frantic notes. It is sudden and intense. The idea I'll get into here, though, actually resulted from many little discouragements along the way as I tried to follow up on those other bursts of AM inspiration.

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